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Your trusted ally for GTM strategy, Sales enablement, and Partnerships.
Helping SaaS vendors win in the UK accounting market.
Down-to-earth consultancy for SaaS founders. Proven strategies - Real results.
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Our Services
We support SaaS vendors with the strategies, tools, and connections needed to grow and scale in the UK accounting market.
Go-To-Market Advisory
Refine your positioning, sharpen your messaging, and build a UK market entry strategy that cuts through the noise. Whether you’re a SaaS founder launching into the UK for the first time, or a local start-up looking to scale, we help you build traction with clarity and focus. Our GTM work covers: - Market entry strategy and UK positioning - Segmentation and ideal customer profiles - Messaging frameworks that resonate with accountants - Channel strategy and early-stage pipeline building The result? A clear plan that aligns your product, sales, and marketing around one goal - gaining momentum in the UK accounting sector.
Sales Enablement
Optimise your sales process with playbooks, tools, and hands-on support to build confidence and consistency in your team. We work with founders and early sales hires to shape a process that scales - from the first discovery call through to closing deals. Whether it’s refining your pitch, structuring outreach, or building the right pipeline habits, we help you increase velocity and improve conversion rates. Our sales enablement support includes: - Playbook creation and process design - Messaging and objection handling frameworks - Hiring, training, and coaching for sales teams - Tools and CRM optimisation for better pipeline visibility The result? A repeatable sales engine that accelerates growth and frees you up to focus on running the business.
Strategic Partnerships
Partnerships are one of the most powerful growth levers for SaaS vendors - but only if they’re built with the right people and on the right terms. We help you identify, secure, and manage the relationships that expand your reach in the UK accounting ecosystem. From software integrations to referral partnerships and channel alliances, we make sure your partnerships are aligned to your GTM strategy and deliver tangible results. Our partnership support includes: - Market mapping to identify high-value partners - Introductions to key players in the accounting tech ecosystem - Outreach and negotiation support - Ongoing management and performance tracking The result? Partnerships that aren’t just “nice logos on a slide” - but real, revenue-driving relationships.
Event Strategy & Delivery
Industry events are one of the best ways to build visibility and connect with accountants - but without a clear strategy, they can drain time and budget. We help SaaS vendors plan and deliver event activity that drives measurable outcomes. From exhibition stands to speaking slots and post-event follow-up, we make sure every pound and every hour you invest in events moves the needle for your business. Our event support includes: - Event selection and strategy planning - Stand design, messaging, and on-the-day execution - Campaigns and outreach to maximise footfall - Post-event follow-up and ROI tracking The result? Events that generate momentum, build your network, and pay back well beyond the show floor.
About G7 AccounTech Consultancy
G7 is led by Andy Gleeson, a consultant with 14+ years of experience at the intersection of SaaS, accounting, and technology. We’re not a big agency - and that’s the point. G7 was built to be a trusted ally for founders, combining strategic expertise with a down-to-earth, practical approach. We specialise in helping SaaS vendors: - Refine their go-to-market strategy - Optimise sales enablement and messaging - Build strategic partnerships - Deliver events with impact and measurable ROI What makes us different? - Authenticity - honest conversations, no jargon and no b/s. - Expertise - proven methods and tools, shaped by years in the sector. - Community - deep networks in the UK accounting ecosystem. - Well-being - a belief that sustainable growth matters more than vanity metrics. At G7, our goal is simple: to help SaaS founders cut through the noise, gain traction, and scale with confidence.
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"We engaged G7 to help ClientWindow build our presence in the UK accounting tech space, and it proved to be a great decision. Andy has a fantastic network and personal brand in the sector, and his expertise in sales and partnership development was clear from day one. He attacked every project with intent - whether it was building our sales playbook, supporting key industry events, or opening doors to valuable strategic partners. Andy balances strategic thinking with hands-on delivery, and his work laid solid foundations for our next phase of growth.."
Dan Cattermole
Co-Founer - ClientWindow
"I've recently had the pleasure of working with Andy. He supported Xenon Connect with its overall strategic direction. It is clear that Andy has built a wealth of knowledge and experience in the Accountech world, and his insights are invaluable. But just as important is that Andy has such a great character, which makes working alongside him an absolute pleasure. I look forward to working with Andy again in the near future."
Gareth Salomon
Founder - Xenon Connect
"Partnering with G7 has been instrumental in refining our positioning and accelerating our progress in the UK accounting market. Andy quickly embedded himself as a trusted advisor, sharpening our messaging, structuring our sales approach, and opening doors to valuable partners and industry opportunities. His mix of strategic insight and hands-on delivery has given Tugger the clarity and momentum we needed to scale."

Craig Morrell
Co_founder - Tugger
"If knowing the Accounting SaaS landscape is what you are looking for… Andy is your man! Andy is one of those people you work with that just makes things easy. He leads by example and is a great team player whilst drawing on his experience to foster other members of the team. He is a high achiever with equal amounts of drive and EQ, his network is impressive and he is dedicated to a mission. Would highly recommend Andy!"
Emma Crawford
Chief Revenue Officer - Mazuma / Former Divisional Director - Iris
"Andy has deep knowledge of the Accounting sector, the people, the networks and the vendors. He brings a calm, methodical approach to the table with the view of building long term relationships between vendors & their clients but also the ecosystem. Hugely popular within the business and the space as a whole."

Paul Surtees
Co-Founder - Captialise
"I worked alongside Andy in the accounting tech industry for the past 8+ years. Andy is a superb strategic operator, an excellent sales leader and someone who is expert at building and executing strategic Partnerships with an enviable contact book and who is highly respected in our industry."
Phil Hobden
Head of New Business - Sage
"We engaged G7 to help ClientWindow build our presence in the UK accounting tech space, and it proved to be a great decision. Andy has a fantastic network and personal brand in the sector, and his expertise in sales and partnership development was clear from day one. He attacked every project with intent - whether it was building our sales playbook, supporting key industry events, or opening doors to valuable strategic partners. Andy balances strategic thinking with hands-on delivery, and his work laid solid foundations for our next phase of growth.."
Dan Cattermole
Co-Founer - ClientWindow
"I've recently had the pleasure of working with Andy. He supported Xenon Connect with its overall strategic direction. It is clear that Andy has built a wealth of knowledge and experience in the Accountech world, and his insights are invaluable. But just as important is that Andy has such a great character, which makes working alongside him an absolute pleasure. I look forward to working with Andy again in the near future."
Gareth Salomon
Founder - Xenon Connect
"Partnering with G7 has been instrumental in refining our positioning and accelerating our progress in the UK accounting market. Andy quickly embedded himself as a trusted advisor, sharpening our messaging, structuring our sales approach, and opening doors to valuable partners and industry opportunities. His mix of strategic insight and hands-on delivery has given Tugger the clarity and momentum we needed to scale."

Craig Morrell
Co_founder - Tugger
"If knowing the Accounting SaaS landscape is what you are looking for… Andy is your man! Andy is one of those people you work with that just makes things easy. He leads by example and is a great team player whilst drawing on his experience to foster other members of the team. He is a high achiever with equal amounts of drive and EQ, his network is impressive and he is dedicated to a mission. Would highly recommend Andy!"
Emma Crawford
Chief Revenue Officer - Mazuma / Former Divisional Director - Iris
"Andy has deep knowledge of the Accounting sector, the people, the networks and the vendors. He brings a calm, methodical approach to the table with the view of building long term relationships between vendors & their clients but also the ecosystem. Hugely popular within the business and the space as a whole."

Paul Surtees
Co-Founder - Captialise
"I worked alongside Andy in the accounting tech industry for the past 8+ years. Andy is a superb strategic operator, an excellent sales leader and someone who is expert at building and executing strategic Partnerships with an enviable contact book and who is highly respected in our industry."
Phil Hobden
Head of New Business - Sage
Resources & Case-Studies
Explore practical guides and real-world case studies - built to help SaaS founders gain traction, build partnerships, and scale with confidence in the UK accounting sector.
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Part of the UK accounting tech community.
Strategic Discovery Session
Gain clarity on growth opportunities, positioning, and partnerships in a tailored 2–3 hour session.
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GTM
Support
Step-by-step UK market support — from messaging and positioning to partnerships and sales execution.
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Case Study - ClientWindow
How G7 helped ClientWindow build sales foundations, partnerships, and visibility across the accounting tech ecosystem.
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Case Study -
Tugger
How G7 refined Tugger’s positioning, boosted sales enablement, and unlocked partnerships for faster growth.
Read Case Study
Let’s talk about your SaaS growth
From early traction to scaling in the UK accounting sector, G7 helps SaaS founders cut through the noise with clear strategy, sales enablement, partnerships, and events that deliver results.
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Trusted by SaaS vendors across the UK accounting ecosystem
Your strategic partner for SaaS growth in the UK accounting sector - from refining your go-to-market strategy to enabling sales, building partnerships, and delivering events that drive measurable results.
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Contacts
andy@g7consultancy.co.uk
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